design> new strategies. A cooperation between MAK and The cooperation agreed upon for 2009 between MAK and departure aims to establish a new platform in Vienna for future-oriented projects that expand the concept of design. from left to right: Gregor Eichinger, Omar Vulpinari, Ron Arad
	Through lectures, exhibitions, presentations, and an idea competition, a continual and interdisciplinary discourse will be opened focusing on innovative artistic strategies on the theme of design and its realization, thereby actively highlighting the interface of design and the economy – and fostering its new definition. In order to clarify design’s relevance in terms of expanding our perception and in doing so, invigorate Vienna as a location, a series of lectures with accompanying presentations of objects, will focus on the axis London – Milan – Vienna. It is necessary to ask what Vienna learns from the prospering design metropolises of London and Milan, and how it can better position itself internationally as a location for young, creative design. International designers and entrepreneurs, artistic leaders and visionary thinkers from London, Milan, and Vienna are invited to present their projects at the MAK with the support of departure, to develop new approaches here, and discuss their concepts in detail. Currently scheduled to deliver lectures are Ron Arad, Omar Vulpinari, and Gregor Eichinger. Ron Arad’s projects are distinguished by the courage to think differently of things. He is a much-honored industrial designer whose experimental designs undercut conventions and supposed stipulations. Omar Vulpinari has been the head of Fabrica, founded as a creative laboratory, since 1998. Due to his work as a designer, as well as his many years of experience dealing with young design students, his lecture promises to provide important impulses for Vienna as a design location. Gregor Eichinger’s concepts and projects are distinguished by an open and mobile understanding of design. In that, he is especially interested in an expanded concept of architecture that allows him to combine architecture, design, art, music, and film. Also presented in the MAK DESIGN SPACE under the title “START_UP: Designer’s New Projects,” will be prototypes and innovative ideas by young Austrian designers.
	RON ARAD. Rotator Object presentation 04.02.–05.04.2009 MAK-Säulenhalle START_UP: Designer's New Projects. WALKING-CHAIR Happy Landing 15.04.–01.06.2009 MAK DESIGN SPACE FABRICA. For the People, From the People 17.06.–16.08.2009 MAK DESIGN SPACE Poster: Global Violence Prevention Campaign, für UNWHO 2002 PROJECT VIENNA – A Design Strategy Ideas Competition: How to React to a City? Presentation in the course of the MAK DESIGN NITE on October 6, 2009. The "Project Vienna – A Design Strategy" aims to pool innovative design concepts for the urban fabric of Vienna. [www.designprojectvienna.at] START_UP: Designers New Projects. CUTE PUPPIES Young Austrian Designers 09.09.–26.10.2009 MAK DESIGN SPACE GREGOR EICHINGER. The Shape of the Café to Come 11.11.2009–31.01.2010 MAK DESIGN SPACE START_UP: Designers New Projects. FIRING CELLS. About Having a Moment. Curated by Gregor Eichinger 24.02.–28.03.2010 FAT / Sam Jacob. Duplicate Array: Buildings / Places / Objects Exhibition:14.04.–13.06.2010 Sam Jacob. London: The Right Kind of Wrong. Lecture: 13.04.2010 IDEAS COMPETITION: PROJECT VIENNA – A Design Strategy Presentation: 30.06.–12.09.2010 START_UP: Designers New Projects. Curated by Sam Jacob 29.09.–14.11.2010 ANDREA BRANZI Exhibition: 01.12.2010–06.02.2011 Lecture: 30.11.2010
	Concept development: Elisabeth Noever-Ginthör/departure, Sebastian Hackenschmidt/MAK Curator Furniture and Woodworks Project coordination: Sebastian Hackenschmidt, MAK Curator Furniture and Woodworks Assistance: Karin Ferrari
	[back]