In cooperation with the Austrian Broadcasting Corporation ORF and the University of Applied Arts Vienna – Design 07 – Die Mitte
The MAK – A Place of Design
As a laboratory of artistic production and a research center of social awareness, the MAK will use the night to demonstrate the meaning of design for the urban future. For this is where the ideas are created today that will serve as models for tomorrow.

8.30 p.m. >> Opening of the exhibition >> DesignShowcases© 2007
AXIOMS – A Counter-Strategy. Buchegger, Denoth, Feichtner DESIGN
MAK DESIGN SPACE

9.15 p.m. >> Round table discussion >> Design for the City – Setting out for Urban Reality. Gerald Bast (Rector, University of Applied Arts Vienna), Ernesto Gismondi (President, Artemide S.p.A.), Ross Lovegrove (Designer, Lovegrove Studio, London), Peter Noever (Director, MAK), Deyan Sudjic (Director, Design Museum London)

10.15 p.m. >> Austrian premiere >> presentation of the Swarovski Crystal Aerospace. Model of a solar-powered car by Ross Lovegrove for Swarovski Crystal Palace

10.45 p.m. >> World premiere in front of the MAK >> Unveiling of the SOLAR TREE. A solar-powered lighting fixture for Vienna’s urban lighting based on a design by Ross Lovegrove, created on the initiative of Peter Noever

The event will be moderated by Clarissa Stadler. ADMISSION FREE!
The MAK DESIGN NITE will be the focus of ORF’s lebens.art program on Oct. 8, 2007, broadcasted on ORF 2, going live to the MAK.