Within the framework of the exhibition handiCRAFT: Traditional Skills in the Digital Age (14 Dec 2016 9 Apr 2017), the personal.creator research project examined how Smartwatches can be used in cultural mediation. The Viennese technology company Fluxguide, that
develops digital solutions for museums and exhibitions, and the University of Applied Arts Vienna (Department of Art, Design,
Textile Didactics in the Institute of Art Sciences and Art Education) received funding for the project from the Vienna Business
In cooperation with the MAK, a prototype Smartwatch app was created for students going through occupational orientation. Young
people interactively explore the question Whats my craft? and receive feedback on handicraft professions
based on twelve objects in the exhibition. Communication between the Smartwatches and the objects databanks is via iBeacon.
Besides images, texts, and a wide range of question types, the app also delivers voice-overs from craftspeople made available
through a cooperation with the Viennese company whatchado.
Though designed for students going through occupational orientation, anybody who was interested could try out the prototype
and interactively explore the question Whats my craft?", on 14 February 2017.
The project team (Ruth Mateus-Berr and Luise Reitstätter from the University of Applied Arts; André Seirafi, Kasra Seirafi
and Martin Grubinger from Fluxguide; and Beate Lex from the MAK) was present.
A project by Fluxguide and the University of Applied Arts Vienna (Department of Art, Design, Textile Didactics) in cooperation
with the MAK and whatchado
Funded by the City of Vienna through the Vienna Business Agency. An endowment of the City of Vienna.