MAK Geymüllerschlössel

(CON)TEMPORARY FASHION SHOWCASE

Jojo Gronostay: Magic Cannot Cross the Sea

Sat, 7.5.2022—Sun, 4.12.2022

MAK Geymüllerschlössel

In the context of the (Con)temporary Fashion Showcase series, a video installation by Jojo Gronostay can be seen under the title MAGIC CANNOT CROSS THE SEA. In it, he examines the so-called sapeurs of Brazzaville (Republic of the Congo)—mostly men from precarious circumstances who wear designer suits and attribute a spiritual dimension to their apparel. They make the streets their catwalk with seemingly choreographed movements. At the same time, Gronostay examines the Eurocentric conception of fashion upon which the historical costume collections of museums of applied arts like the MAK are based by superimposing museum objects onto the video recordings.

Starting with the 2022 season, the Geymüllerschlössel will become a discursive space dedicated to the phenomenon of fashion as a (CON)TEMPORARY FASHION SHOWCASE. This Biedermeier gem, which is open only on weekends, will thus become the long-awaited refuge for fashion enthusiasts in the Austrian museum landscape. Temporary exhibitions, presentations, and performances aimed at a (socially) diverse audience will be dedicated to virulent fashion topics with thematically linked events such as talks, symposia, workshops, and book presentations and will explore content-related questions about the essence of fashion.

7 May – 5 June 2022
JULIA KOERNER 

11 June – 28 August 2022
SUSANNE BISOVSKY

3 September - 4 December 2022
JOJO GRONOSTAY

Curator: Lara Steinhäußer, Curator, MAK Textiles and Carpets Collection 

Opening Hours 2022:
7 May – 4 December 2022
Every Saturday and Sunday, 10 am – 6 pm

Adress:
Pötzleinsdorferstraße 102, 1180 Vienna

Kindly supported by 


Program (2 Events)

Sat, 3.12.2022 3 pm4 pm

Dialog Tour with Jojo Gronostay

and Curator Lara Steinhäußer
Dialog Tour with Jojo Gronostay
In the context of the (Con)temporary Fashion Showcase series, a video installation by Jojo Gronostay can be seen under the title MAGIC CANNOT CROSS THE SEA. In it, he examines the so-called sapeurs of Brazzaville (Republic of the Congo)—mostly men from precarious circumstances who wear designer suits and attribute a spiritual dimension to their apparel. They make the streets their catwalk with seemingly choreographed movements. At the same time, Gronostay examines the Eurocentric conception of fashion upon which the historical costume collections of museums of applied arts like the MAK are based by superimposing museum objects onto the video recordings.
 
Starting with the 2022 season, the Geymüllerschlössel will become a discursive space dedicated to the phenomenon of fashion as a (CON)TEMPORARY FASHION SHOWCASE. This Biedermeier gem, which is open only on weekends, will thus become the long-awaited refuge for fashion enthusiasts in the Austrian museum landscape. Temporary exhibitions, presentations, and performances aimed at a (socially) diverse audience will be dedicated to virulent fashion topics with thematically linked events such as talks, symposia, workshops, and book presentations and will explore content-related questions about the essence of fashion.

Fee for guided Tour: € 3.50 
1459977553881
Sun, 4.12.2022 2 pm3 pm

Tour of the Geymüllerschlössel (in German)

and (CON)TEMPORARY FASHION SHOWCASE
Tour of the Geymüllerschlössel (in German)
Tour of the Geymüllerschlössel - immerse yourself in the world of the Empire and Biedermeier periods, which this year contrast with (CON)TEMPORARY FASHION SHOWCASE.
 
REGISTRATION
Limited number of participants: registration is necessary - either in advance or directly on site if the tour is not fully booked. 
 
FEE FOR GUIDED TOUR 
Per person € 3,50 + admission to the museum 

LANGUAGE
German
1459977553881
+


Media

MAK Exhibition View, 2022
(Con)temporary Fashion Showcase: Julia Koerner 
MAK Geymüllerschlössel 
© MAK/Georg Mayer
MAK Exhibition View, 2022
(Con)temporary Fashion Showcase: Susanne Bisovsky
MAK Geymüllerschlössel
© MAK/Georg Mayer


MAK Exhibition View, 2022
(Con)temporary Fashion Showcase: Susanne Bisovsky
MAK Geymüllerschlössel
© MAK/Georg Mayer
MAK Exhibition View, 2022
(Con)temporary Fashion Showcase: Susanne Bisovsky
MAK Geymüllerschlössel
© MAK/Georg Mayer
MAK Geymüllerschlössel
Julia Koerner Setae Jacket for Chro-Morpho Collection by Stratasys 2019 © Photo by Ger Ger
Julia Koerner Setae Jacket for Chro-Morpho Collection by Stratasys 2019 © Photo by Ger Ger
Susanne Bisovsky, Ensemble aus der Chic Slavique-Kollektion, 2010
© Wolfgang Zac
Susanne Bisovsky, Ensemble aus der Innocentia-Kollektion, 2011
© Atelier Olschinsky
Jojo Gronostay, still from the video installation MAGIC CANNOT CROSS THE SEA, 2022
© Jojo Gronostay
Jojo Gronostay, still from the video installation MAGIC CANNOT CROSS THE SEA, 2022
© Jojo Gronostay
(Con)temporary Fashion Showcase: Jojo Gronostay © kunst-dokumentation.com/MAK
(Con)temporary Fashion Showcase: Jojo Gronostay © kunst-dokumentation.com/MAK
(Con)temporary Fashion Showcase: Jojo Gronostay © kunst-dokumentation.com/MAK
(Con)temporary Fashion Showcase: Jojo Gronostay © kunst-dokumentation.com/MAK