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design> neue strategien

Gregor Eichinger

An Abstract of an Essay on the Origin of Coffeehouses and Varieties through Artificial and Natural Selection
Das Wiener Kaffeehaus – die Entstehung der Arten

Gregor Eichinger devotes his lecture to a kind of history of the development of the Viennese coffee house. The architect and designer thus sees himself as an intermediary between awareness of history and visions of the future. The title, with its overtones of evolutionary biology, already hints at the fact that in order to survive and not just to become a trip down culinary memory lane, the coffee house must continue to evolve. While in his talk Eichinger recalls the evolution of the Viennese coffee house, he is already sending the next generation off with a challenging design task: to come up with “The Shape of the Café to Come” for the MAK Desig n Space .

Tuesday, November 10, 2009, 7 p.m.
MAK Lecture Hall
Weiskirchnerstraße 3, Vienna 1

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