ADMISSION€ 15 / € 12 reduced / Free Admission for children and teens under 19 / MoreAn exhibition of the MAK, Vienna, and the Museum Angewandte Kunst, Frankfurt am Main With their exhibition project SAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture, and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing, but actually more effective, and that form does not merely follow function, but in many cases actually is the function. On the exhibitionChristoph Thun-Hohenstein, General Director, MAKKathrin Pokorny-Nagel, Curator and Head, MAK Library and Works on Paper Collection/ArchiveStefan Sagmeister & Jessica Walsh, Graphic Designers OpeningGernot Blümel, Federal Minister within the Federal Chancellery for the EU, Arts, Culture and MediaFacebook-Event >>Free admission to the opening. Cooperation PartnersPREMIUM PARTNERAssociated PartnerSponsorsKindly supported by                                                                                                                                                        During our exhibition openings or events, photographs and videos are regularly taken and recorded by the MAK and other parties and published i.a. on the website and social media channels (Facebook, Instagram, etc.) of the MAK and other parties. Persons participating in exhibition openings and events or entering the MAK’s premises thereby give their consent to the publication of such photographs and videos, without remuneration and without the persons concerned expressly granting such permission. 
An exhibition of the MAK, Vienna, and the Museum Angewandte Kunst, Frankfurt am Main
With their exhibition project SAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture, and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing, but actually more effective, and that form does not merely follow function, but in many cases actually is the function.
On the exhibition
Christoph Thun-Hohenstein, General Director, MAK
Kathrin Pokorny-Nagel, Curator and Head, MAK Library and Works on Paper Collection/Archive
Stefan Sagmeister & Jessica Walsh, Graphic Designers
Opening
Gernot Blümel, Federal Minister within the Federal Chancellery for the EU, Arts, Culture and Media
Facebook-Event >>
Free admission to the opening.
During our exhibition openings or events, photographs and videos are regularly taken and recorded by the MAK and other parties and published i.a. on the website and social media channels (Facebook, Instagram, etc.) of the MAK and other parties. Persons participating in exhibition openings and events or entering the MAK’s premises thereby give their consent to the publication of such photographs and videos, without remuneration and without the persons concerned expressly granting such permission.
With their exhibition project SAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture, and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing, but actually more effective, and that form does not merely follow function, but in many cases actually is the function.
On the exhibition
Christoph Thun-Hohenstein, General Director, MAK
Kathrin Pokorny-Nagel, Curator and Head, MAK Library and Works on Paper Collection/Archive
Stefan Sagmeister & Jessica Walsh, Graphic Designers
Opening
Gernot Blümel, Federal Minister within the Federal Chancellery for the EU, Arts, Culture and Media
Facebook-Event >>
Free admission to the opening.
Cooperation Partners
PREMIUM PARTNER
Associated Partner
Sponsors
Kindly supported by
During our exhibition openings or events, photographs and videos are regularly taken and recorded by the MAK and other parties and published i.a. on the website and social media channels (Facebook, Instagram, etc.) of the MAK and other parties. Persons participating in exhibition openings and events or entering the MAK’s premises thereby give their consent to the publication of such photographs and videos, without remuneration and without the persons concerned expressly granting such permission.