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d> design new strategies

A Cooperation of MAK & departure
In the newly developed formats departure/ MAK d>link, d>lab, and d>nite, renowned international design experts will enter into an exchange with representatives of Vienna’s creative industry to interrogate, challenge, and shape relations between design, industry, and society. Different events will provide an opportunity of looking out together for new
possibilities, interfaces, cooperations, and, eventually, fields of activity.
Strategies for the Future
The potential of design as a strategy of economic innovation and social change will be in the focus of the successful cooperation between the MAK and departure, the creative agency of the City of Vienna. In a joint initiative, the MAK with its historic mandate as a site of encounter between “Art and Industry” and departure with the objective to integrate cultural and creative achievements into the city’s economy, activate an exchange of creativity and the economy in order to respond to the complex social, economic, and ecological challenges of our time.
In doing so, the “design> new strategies” program series provides a platform to usher in new types of cooperations as the search for sustainable economic models calls for approaches that transcend boundaries between disciplines and traditional ideas of incompatibilities. Future-oriented models involve strategic partnerships in the areas of creation, research, and production. Design is seen as a strategy in itself, which as an intercreative practice helps conceptualize, communicate, and realize new cultures of products and services.

Program development:
Thomas Geisler, MAK Curator Design, Anne Zimmermann, Concept and Project Management departure

A Cooperation of MAK & departure

 

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departure/MAK

d>talk

Under the motto “design> new strategies” the MAK and departure a series of roundtable discussions will be held with guests from the areas of design, the economy, and research from all over the world who will be entering into a dialog with the local creative community. The current exhibition program presents the stage for scrutinizing topics related to the individual exhibitions.
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departure/MAK

d>lab

Aside from the public d>link events, two-day design labs (application required) that are informed by the focal themes of the "design> new strategies" cooperation will be held.
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departure/MAK

d>nite

The d>nite is one of the highlights of the MAK’s special program in the context of the Vienna Design Week (27.9.–6.10.2013). This DIY happening conceived for NOMADIC FURNITURE 3.0. New Liberated Living? shows contemporary strategies for do-it-yourself construction as a collective process.
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