The cooperation of the MAK and departure, the Creative Agency of the City of Vienna, concentrates on the potential of design as a strategy for economic innovation and societal transformation.
The MAK, with its historical mission as a place where art and industry meet, and departure, as a creative agency with the objective of integrating cultural and creative work into the local economy, have joined together to activate the exchange between creativity and business in order to react to the complex social, economic, and ecological issues of our day. As part of this effort, the program series design> new strategies is intended as a platform for the initiation of new collaborative relationships in which borders between disciplines and traditional conflicts of interest can be overcome. Strategic partnerships between the areas of creation, research, and production represent pioneering models. Here, design itself is understood to be a strategy that helps to create, communicate, and realize new products and services by way of an intercreative practice.
In the formats developed particularly for the cooperation departure/MAK d>talk, d>lab and d>nite, design experts of international renown engage in exchange with individuals from Viennas creative industries in order to question, challenge, and help shape the interrelationships between design, industry, and society. The various events represent an offer to join together in search of new opportunities, new interfaces for cooperation, andultimatelynew fields of activity.
Since 2009, the tried-and-true cooperation between the MAK and departure has been opening up a continuous and interdisciplinary discourse based on innovative artistic strategies and their implementation in presentations and exhibitions such as How to React to a City (2010). In order to sharpen the perception of designs cultural and economic relevance while also strengthening Viennas status as a growing center of the creative industries, the cooperations initial project was a series of lectures and accompanying presentation of objects. This series focused on the axis consisting of London, Milan, and Vienna. The series individual events have seen world-class designers and businesspeople, artistic directors and visionary thinkers including Ron Arad, Omar Vulpinari/Fabrica, Sam Jacob/FAT, and Andrea Branzi lay out their respective approaches and concepts in detail. Additionally, prototypes and new ideas of young Austrian designers have been curated and presented in exhibitions at the MAK DESIGN SPACE adhering to the motto START_UP: Designers New projects. These have included Cute Puppies. Young Austrian Designers (2009), Firing Cells. About Having a Moment (2010) and Design Criminals. Or a New Joy into the World (2011). Under the research direction of Viennese architect and designer Gregor Eichinger, 2011 saw The Great Viennese Café: A Laboratory carried out in multiple phases. This project gave rise to an experimental design, realized in the form of a temporary test-café in the MAK Columned Main Hall which proved wildly popular among the museums visitors.
departure/MAK d>talk / d>link Under the motto of design> new strategies, the MAK and departure will be holding a series of roundtable discussions. In these events, personalities from the areas of design, the economy, and research from all over the world will be entering into a dialogue with the local creative community. The so-called design links start with brief keynote statements which will be followed by a discussion of methods and strategies before the panel opens into a broad Questions & Answers knowledge market. To put the central issue of the evening in different perspectives and to activate the knowledge transfer, representatives of Vienna-based institutions and research programs will be specifically invited for each event.
departure/MAK d>lab Aside from the public program of talks and roundtable discussions, intensive two-day design labs (application required) that are informed by the focal themes of the design> new strategies cooperation will be held. MAK exhibitions will provide the spatial and thematic environment for the interdisciplinary d>labs. The goal of the workshops will be the development of a toolbox of methods and practical approaches to help the design process. The workshops are intended for interested interdisciplinary workers from the design and creative areas, particularly advanced students and young professionals.
departure/MAK d>nite The d>nite is one of the highlights of the MAKs program in the context of the annual Vienna Design Week in October. This evening event will take place under the banner of professional networking, featuring as a special attraction a public design performance developed especially for the occasion. The previous design nites featured, among others, contributions from Recession Design (2009) from Milan, the performance Eyes Wide Shut. Design & Crime (2010) with a number of young established Viennese designers curated by London based architect and architecture critic Sam Jacob/FAT, and MADE4YOU. Design for ChangeNON STOP! (2012), a Fab Lab installed by the designer duo Vandasye.
d> design new strategies
A Cooperation of MAK & departure
In the newly developed formats departure/ MAK d>link, d>lab, and d>nite, renowned international design experts will enter into an exchange with representatives of Viennas creative industry to interrogate, challenge, and shape relations between design, industry, and society. Different events will provide an opportunity of looking out together for new possibilities, interfaces, cooperations, and, eventually, fields of activity.
Published for he exhibition of the same title (188.8.131.52.2011) at the Schusev State Museum of Architecture Moscow German/English/Russian 104 pages, numerous illustrations 20,5 x 32 cm, softcover MAK Vienna / Schusev State Museum of Architecture Moscow / Austrian Cultural Forum Moscow / Verlag für moderne Kunst Nürnberg, 2011
The holdings of the MAKs collection of textiles, which is one of the foremost textile collections in the world, cover the time from Late Antiquity until today; they encompass the globe with works from nearly all parts of Asia and Europe, and even South America. The collection is a comprehensive material archive reflecting the artistic, technical, and economic developments of this special field throughout the last 1,500 years. This richness of the material archive gives it a unique capability of illustrating the multifaceted, international cultural interconnections that have developed over the centuries.