Holíč Palace on the Morava River in western Slovakia was of particular importance for the Habsburgs and the manufacturing industry in the kingdom of Hungary, to which Holíč (German: Holitsch) belonged until 1918. Francis I, Holy Roman Emperor, bought the palace from the Hungarian count Josef Czobor, whose ostentatious lifestyle had led to his ruin, and established the Holitsch faience factory around 1743, which can be interpreted as the counterpart to Maria Theresa’s imperial porcelain manufactory in Vienna.
Holíč Palace was not only converted into the ostentatious favorite palace of the imperial
couple, but also housed another secret from the time when it belonged to Count Josef Czobor—and his secret is what we intend
to reveal during this trip. The palace itself has sadly fallen into ruin; nevertheless, we will have the unique opportunity
to view it from the inside.
8 a.m. Meeting point: opposite Weiskirchnerstraße
3, bus parking space near the entrance to the Stadtpark, 1010 Vienna
Bus leaves for Holíč
10 a.m. Guided
tour of Holíč Palace
12 noon Lunch (not included in the price)
2 p.m. Bus leaves for Vienna
4 p.m. Arrival at the MAK, Weiskirchnerstraße 3, 1010 Vienna, followed by a
guided tour of the exhibition
300 YEARS OF THE VIENNA PORCELAIN MANUFACTORY
€ 50 or € 45 for MAK Annual