The first museum exhibition on the doyen of Austrian eyewear design, Robert La Roche, offered an overview of his singular oeuvre and focuses on the establishment of this successful, cosmopolitan brand in the world of fashion. The brand's ad campaigns are contemporary documents of the creative scene in Vienna from the 1970s to the 1990s, which also made waves internationally. Famous wearers of La Roche eyewear include Hollywood stars such as Arnold Schwarzenegger and Meryl Streep as well as artists such as Yoko Ono and Andy Warhol.

The occasion for this retrospective was the donation of an extensive selection of frames from La Roche's time as an active designer until the sale of the brand in 1999 to the MAK.

4.5.–25.9.2016
MAK DESIGN LAB