TalkRediscovering a city’s manufacturing culture.A talk within the context of the exhibtion WerkStadt Vienna. Design Enganging the City and design> new strategies, a cooperation of MAK and departure.Talks Guests:Carl Auböck, Architect, Werkstätte Carl AuböckTulga Beyerle, Director VIENNA DESIGN WEEKAlexandra Feichtner, section.a art.design.consulting gmbhHarald Gründl, Designer, Partner EOOSBettina Leidl, Managing Director departureAxel Kufus, Universität der Künste BerlinFerdinand Piatnik, Wiener Spielkartenfabrik Ferd. Piatnik & SöhneModeration:Thomas Geisler, Curator, MAK Design CollectionWerkStadt ViennaRediscovering a city’s manufacturing culture.In 2006, inspired by their city’s rich heritage of local manufacturers and craftspeople, Tulga Beyerle, Thomas Geisler, and Lilli Hollein, founders of VIENNA DESIGN WEEK, began a special project, called Passionswege, which matched young designers with traditional workshops, manufacturers, and retailers in Vienna. By focusing on the transfer of knowledge and skills between the invited partners and carefully guiding the process—yet leaving the potential for results quite open—they generated a series of encounters that worked quite differently from usual design collaborations.Within the context of design> new strategies, a cooperation of MAK and departure.TalkTuesday, 5 February 2013, 6 p.m.MAK Lecture HallWeiskirchnerstraße 3, Vienna 1Free admissionno reservation requiredheld in German