JOSEF HOFFMANN
1870–1956

“There are two kinds of artists: those who rationally construct and systematically develop something and the others who are moved by inspiration—I tend to prefer the inspired.”
(Josef Hoffmann, RAVAG-Interview, 1923)

Early years
Josef Hoffmann’s long life spanned more than eight decades of which he spent at least six active as an artist. He lived and worked in five political systems and influenced hundreds of designers to the present day while always remaining true to his high creative standards.
But who was this well-dressed man with a mustache and pince-nez?
Josef Hoffmann was an architect and “all-round designer”—a term he really lived up to. He was an innovator, conscious of tradition, and, as we would maybe call him nowadays, an entrepreneur of his times.

House of birth in Brtnice © Wolfgang Woessner/MAK
House of birth in Brtnice © Wolfgang Woessner/MAK
Born as a citizen of the monarchy into a relatively stable “world of yesterday,” Hoffmann spent his youth in Brtnice in today’s Czech Republic. His house of birth, which he later redesigned as a summer residence, has been preserved until today and can be visited as a museum.

Interior Josef Hoffmann Museum, Brtnice © Michaela Dvorakova
Interior Josef Hoffmann Museum, Brtnice © Michaela Dvorakova
At the age of almost ten, his path led him to secondary school in Brno. Hoffmann was traumatized by the authoritarian school system but his interest in art and architecture soon awoke. At the age of 19, after family disputes, he managed to change to the architecture department at the State Technical School where he also passed his school leaving examination.

Students at the State Technical School in Brno, Josef Hoffmann standing on the far right, 1889 © Josef Hoffmann Museum, Brtnice
Students at the State Technical School in Brno, Josef Hoffmann standing on the far right, 1889 © Josef Hoffmann Museum, Brtnice
After one year as an architecture intern in Würzburg, he began his studies at the age of 22 at the Academy of Fine Arts Vienna. This was the starting point of his new life. Everything would change in this metropolis of the empire—Vienna was a vibrant city that was beginning to replace its weir system and city wall by educational institutions, museums, theaters, and administrative buildings.

View facing the south-west, from the Hauptzollamt (main customs office) between museum and Franz-Josephs-Kaserne (Franz Josephs barracks) to today’s Luegerplatz, 1898 © ÖNB, Erwin Pendl
View facing the south-west, from the Hauptzollamt (main customs office) between museum and Franz-Josephs-Kaserne (Franz Josephs barracks) to today’s Luegerplatz, 1898 © ÖNB, Erwin Pendl
Hoffmann’s studies were classically aligned with the high level of excellence required for the Ringstaße project—entirely in the sense of revisiting and implementing historical styles. His professor, Carl Freiherr von Hasenauer, was one of the most important and busiest architects of this boulevard. Two years into Hoffmann’s studies, Hasenauer died and Otto Wagner took over his position.
Professor Otto Wagner
became Hoffmann’s intellectual mentor, he was the great innovator and pioneer in Vienna. With projects like the Stadtbahn, the regulation of the Vienna River, apartment buildings, and, of course, the famous Postal Savings Bank, he rightfully earned the title “Father of Modernity.”

Otto Wagner and Josef Hoffmann, 1911 © MAK
Otto Wagner and Josef Hoffmann, 1911 © MAK
Besides Hoffmann, Wagner’s students and admirers included Adolf Loos, Joseph Maria Olbrich, Max Fabiani, and Rudolph M. Schindler.
Wagner prioritized function, design was to emerge from it. This applied to architecture as well as every object designed by him—following the principle “FORM FOLLOWS FUNCTION.”

JH, chair from the dining hall of Sanatorium Westend, Purkersdorf, 1904 © MAK/Georg Mayer
JH, chair from the dining hall of Sanatorium Westend, Purkersdorf, 1904 © MAK/Georg Mayer
This principle would also have a lasting impact on Hoffmann, and in many of his objects we can find Wagner’s influence: in design work oriented towards reduction, flat décors, as well as a high level of functionality and simplicity.

Sonja Knips’s villa, street view shortly after completion, 1926 © MAK
Sonja Knips’s villa, street view shortly after completion, 1926 © MAK

JH, book cover, Wiener Werkstätte, Levant Morocco leather, gold embossing ca. 1910/14 © MAK
JH, book cover, Wiener Werkstätte, Levant Morocco leather, gold embossing ca. 1910/14 © MAK









JH, table for the living room in Dr. Hermann and Lyda Wittgenstein’s apartment, Wiener Werkstätte, 1905 © MAK/Georg Mayer
JH, table for the living room in Dr. Hermann and Lyda Wittgenstein’s apartment, Wiener Werkstätte, 1905 © MAK/Georg Mayer

JH, table for the living room in Dr. Salzer’s apartment, 1902 © Wolfgang Woessner/MAK
JH, table for the living room in Dr. Salzer’s apartment, 1902 © Wolfgang Woessner/MAK

JH, pepper and paprika box, Wiener Werkstätte, 1903 © MAK/Katrin Wißkirchen
JH, pepper and paprika box, Wiener Werkstätte, 1903 © MAK/Katrin Wißkirchen

JH, centerpiece for Dr. Hermann Wittgenstein, Wiener Werkstätte, 1905 © MAK/Katrin Wißkirchen
JH, centerpiece for Dr. Hermann Wittgenstein, Wiener Werkstätte, 1905 © MAK/Katrin Wißkirchen

JH, samovar owned by Dr. Hermann and Lyda Wittgenstein, Wiener Werkstätte, 1909 © MAK/Katrin Wißkirchen
JH, samovar owned by Dr. Hermann and Lyda Wittgenstein, Wiener Werkstätte, 1909 © MAK/Katrin Wißkirchen

JH, vase, executed by Ludwig Moser & Söhne, Karlovy Vary, for the Wiener Werkstätte, 1923; footed dish, executed by a Bohemian manufactory for the Wiener Werkstätte, 1922 © MAK/Georg Mayer
JH, vase, executed by Ludwig Moser & Söhne, Karlovy Vary, for the Wiener Werkstätte, 1923; footed dish, executed by a Bohemian manufactory for the Wiener Werkstätte, 1922 © MAK/Georg Mayer

JH, wine glass from the series “Patrician,” 1917 © Peter Kainz/MAK
JH, wine glass from the series “Patrician,” 1917 © Peter Kainz/MAK

JH, clock, 1904; flower basket, 1906; plant stand, 1905, all executed by the Wiener Werkstätte © Dr. E. Ploil Collection
JH, clock, 1904; flower basket, 1906; plant stand, 1905, all executed by the Wiener Werkstätte © Dr. E. Ploil Collection
Progress Through Beauty
This is the title of the exhibition at the MAK on show from 15 December 2021 to 19 June 2022.

This telling title was also indicative of Hoffmann’s approach to design—everything was to be BEAUTIFUL to him and the goal of modernity, a new modern human, was always in the focus of the designer.
“Instinctively, we wished to move away from the copying of old styles, firmly determined to develop a form of purpose and beauty.”
(Josef Hoffmann, Autobiography, 1948)

JH drawing during his trip to Italy, 1896 © Josef Hoffmann Museum, Brtnice
JH drawing during his trip to Italy, 1896 © Josef Hoffmann Museum, Brtnice
“Hopefully soon here too the time will come that wallpaper, paintings on ceilings, as well as furniture and practical objects are not ordered from retailers but rather from artists.”
This can be read in his essay “Architektonisches von der Insel Capri” [Architectural Matters from the Island of Capri] from 1897. And it was exactly what happened: In 1903, Josef Hoffmann together with his friend the painter Koloman Moser and financier Fritz Waerndorfer founded the Wiener Werkstätte (WW). Waerndorfer’s role in this venture should not be underestimated as he was much more than only a financier. He was manager, agent, advocate of this movement, as well as a client himself.

Josef Hoffmann and Fritz Waerndorfer with the first silver object produced by the WW, 1903 © MAK
Josef Hoffmann and Fritz Waerndorfer with the first silver object produced by the WW, 1903 © MAK

Work program of the Wiener Werkstätte © MAK
Work program of the Wiener Werkstätte © MAK
“…WE WANT TO ENCOURAGE CLOSE CONTACT BETWEEN THE PUBLIC, THE DESIGNERS, AND THE CRAFTSPEOPLE AND PRODUCE GOOD-QUALITY, SIMPLE HOUSEHOLD UTENSILS. WE BEGIN WITH THE PURPOSE, SERVICEABILITY IS OUR FIRST REQUIREMENT. OUR STRENGTH SHOULD LIE IN GOOD CONDITIONS AND GOOD TREATMENT OF MATERIALS. WHERE POSSIBLE, WE WILL AIM TO DECORATE BUT WITHOUT COMPULSION AND NOT AT ANY PRICE…”
(from the work program of the Wiener Werkstätte, 1905)
In the exhibition catalogue Christian Witt-Dörring phrases it as follows:
„The WW represents a sustainable, artisanally produced, identity-forming, local product with individual artistic expression—values that had been invoked by the Arts & Crafts movement in England from the 1850s to counter the negative effects of the Industrial Revolution.“

JH, tea set, Wiener Werkstätte, 1903 © MAK/Katrin Wißkirchen
JH, tea set, Wiener Werkstätte, 1903 © MAK/Katrin Wißkirchen

JH, shop of the Wiener Werkstätte on the Graben, 1907 © MAK
JH, shop of the Wiener Werkstätte on the Graben, 1907 © MAK
The Wiener Werkstätte was the key project in Hoffmann’s long life. All of his past and future successes and setbacks were closely linked to the brand Wiener Werkstätte and its influence.

JH, design and executed pendant, 1907 © MAK/Katrin Wißkirchen
JH, design and executed pendant, 1907 © MAK/Katrin Wißkirchen
When the Wiener Werkstätte finally had to close down after 29 years, this was also the end of an era that was irretrievably lost despite numerous attempts by Hoffmann to sustain it.

JH, shop of the Wiener Werkstätte in Berlin, 1929, from the magazine Deutsche Kunst und Dekoration © MAK
JH, shop of the Wiener Werkstätte in Berlin, 1929, from the magazine Deutsche Kunst und Dekoration © MAK
Hoffmann was not only a professor at the School of Arts and Crafts, to which he had been appointed in 1900 to teach the “architecture class” but also an independent architect, entrepreneur, and artistic director of the WW as well as the inventor of cross-genre modern art exhibitions.

JH, central hall of the Werkbundausstellung at the Austrian Museum of Art and Industry (today’s MAK), 1930 © ÖNB, picture archives
JH, central hall of the Werkbundausstellung at the Austrian Museum of Art and Industry (today’s MAK), 1930 © ÖNB, picture archives
As of 1900, this new form was realized in the exhibitions of the Secession as well as the Kunstschau and later also at the Austrian Museum of Art and Industry (AMAI, today’s MAK). For the first time, sculptures and paintings were equal to objects of daily use like textiles, glasses, furniture, and entire interiors.

JH, reconstruction of the “Boudoir for a Great Star,” presented at the Paris World Fair 1937, executed in the restoration workshop of the MAK © MAK/Georg Mayer
JH, reconstruction of the “Boudoir for a Great Star,” presented at the Paris World Fair 1937, executed in the restoration workshop of the MAK © MAK/Georg Mayer
This formed a wide field of activity that could easily be combined. Hoffmann employed the most talented students from the School of Arts and Crafts and landed numerous commissions for the Wiener Werkstätte from the Viennese bourgeoisie—from flatware to an architectural Gesamtkunstwerk (total work of art).

JH, Stoclet House, 1920, from the Dutch magazine Wendingen © MAK
JH, Stoclet House, 1920, from the Dutch magazine Wendingen © MAK
This fruitful combination of artistic workers and financially strong clients made it possible in the first place to also finance own projects such as the famous Cabaret Fledermaus.

JH, Wiener Werkstätte postcard no. 67, Cabaret Fledermaus, theater, 1907 © MAK
JH, Wiener Werkstätte postcard no. 67, Cabaret Fledermaus, theater, 1907 © MAK
The Gesamtkunstwerk
Josef Hoffmann was influenced by the spirit of the era of the Ringstraße and aspired to infuse all areas of life with good and beautiful art and to merge all sectors of art to one harmonic entity as advocated by the Secessionists. In doing so, he advanced into bourgeoisie areas of life.
Based loosely on Hermann Bahr, Hoffmann’s aspirations are founded on three ideas, which were inspired by the British all-rounder William Morris, the Parisian gallery owner Siegfried Bing, and the Belgian architect Henry van de Velde:
Craftspeople are to become artists, artists are to become craftspeople, and all elements of a room must match harmonically.

Already in 1904, the Wiener Werkstätte received its first commission and was able to implement its great dream of a Gesamtkunstwerk. Based on plans by Josef Hoffmann and commissioned by the Jewish industrialist Victor Zuckerkandl, Sanatorium Westend in Purkersdorf was constructed, a luxurious Kurhaus built around a mineral spring.

JH, dining hall at Sanatorium Westend, Purkersdorf, 1904 © MAK
JH, dining hall at Sanatorium Westend, Purkersdorf, 1904 © MAK
Clarity, radical simplicity, and cubic forms are the parameters Hoffmann consequently developed together with Koloman Moser: from the exterior—in collaboration with constructor Eduard Ast—to the interior to the smallest decorative and technical detail of this reinforced concrete construction.

JH, Sanatorium Westend, Purkersdorf, entrance hall, 1904, from the magazine Deutsche Kunst und Dekoration © MAK
JH, Sanatorium Westend, Purkersdorf, entrance hall, 1904, from the magazine Deutsche Kunst und Dekoration © MAK
Shortly after, the dream continued. The Belgian industrialist Adolphe Stoclet wanted to build an impressive villa on the Hohe Warte in Vienna’s 19th district. The land had already been bought but family circumstances forced Stoclet to return to Brussels. Therefore, Stoclet House, which has been preserved until today, was not built in Vienna but on Avenue de Tervueren in Brussels.
The Stoclet family’s financial means enabled Hoffmann to plan more elaborately, luxuriously, and exquisitely than elsewhere. Without an agreement by Fritz Waerndorfer to execute construction and furnishing for a lump sum of 500,000 Kronen, not only Hoffmann but the entire Wiener Werkstätte would have got into less difficulties. The costs of the Stoclet House project ended up being three times higher than estimated.

JH, bathroom at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, bathroom at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
1905–1911, numerous artists of the WW, such as Carl Otto Czeschka, Richard Luksch, and Ludwig Heinrich Jungnickel, as well as Gustav Klimt with his design for the mosaic in the dining room, worked on this “first (and last) modern bourgeois palace,” as phrased by Matthias Boeckl. Here, the unity of the arts—the aim at the time—was given its harmonic manifestation. The garden, the pergola, the porch, as well as the entire outer area were integrated into the Gesamtkunstwerk.









JH, Stoclet House, Brussels © Alan John Ainsworth
JH, Stoclet House, Brussels © Alan John Ainsworth

JH, Stoclet House, living area looking toward the fountain bay, 1914, from the magazine Moderne Bauformen © MAK
JH, Stoclet House, living area looking toward the fountain bay, 1914, from the magazine Moderne Bauformen © MAK

JH, music hall at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, music hall at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK

JH, dining hall at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, dining hall at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK

JH, breakfast room at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, breakfast room at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK

JH, nursery at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, nursery at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK

JH, master bedroom at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK
JH, master bedroom at Stoclet House, 1914, from the magazine Moderne Bauformen © MAK

JH, Palais Stoclet, model view and garden perspective, before summer 1906 © MAK
JH, Palais Stoclet, model view and garden perspective, before summer 1906 © MAK
As of 1907, a further major project was added. Cabaret Fledermaus on the corner of Kärntner Straße and Johannesgasse was taken on and adapted and furnished following the ideas of the Wiener Werkstätte and its founders.

JH, bar area at Cabaret Fledermaus, Vienna, 1907 © MAK
JH, bar area at Cabaret Fledermaus, Vienna, 1907 © MAK
Here too, everything was dictated: interior, furniture, flatware, dishware, and—to perfect the holistic approach—also the content of the program as well as the culinary program.

JH, WW postcard no. 75, bar area “CABARET FLEDERMAUS, WIEN, KÄRNTNERSTRASSE 33,” Vienna, 1907 © MAK
JH, WW postcard no. 75, bar area “CABARET FLEDERMAUS, WIEN, KÄRNTNERSTRASSE 33,” Vienna, 1907 © MAK
In addition to these three outstanding pieces of work, Josef Hoffmann implemented a multitude of “smaller” houses and villas and redecorated numerous apartments.

















