The EU project Strengthening the cultural identity of the Danube region by building on common heritage of ART NOUVEAU, ART NOUVEAU 2 (1 July 2020 – 31 December 2022) focuses on strengthening the cultural identity of the Danube region through the shared heritage of Art Nouveau.
ART NOUVEAU 2 is based on the INTERREG project ART NOUVEAU. Sustainable protection and promotion of Art Nouveau heritage in the Danube Region, which was successfully completed in June 2019. The focus of this project was to carry out the first survey of the existing architectural Art Nouveau heritage of the Danube region from Austria to Romania, including a documentation of the current state of conservation.
After having already established numerous fruitful collaborations between cultural institutions and experts from eight partner countries in the first project, ART NOUVEAU 2 has set the goal of further strengthening this professional network and promoting cross-regional networking. The knowledge gained so far is to be further enriched through sound scientific processing and continuous digitization and to be brought closer to a broad audience through close cooperation with art educators and experts from the tourism sector.
This partnership between art education and tourism opens new shared paths for both sides. Based on expanded research, the professionalization of tourism marketing as well as the enrichment and diversification of the existing mediation offers should be achieved.
With its unique Art Nouveau collection, the MAK offers expertise and objects and expands availability of the Art Nouveau heritage to support cross-institutional and cross-regional knowledge transfer. The aim of the ART NOUVEAU 2 project is both to promote the economic growth of the partner regions and to strengthen the regional and transnational cultural identity of all partner countries.
More about the project:
Project Management MAK: Kathrin Pokorny-Nagel, Head MAK Library and Works on Paper Collection/Archive
Scientific processing: Paula Marschalek