In the context of the (Con)temporary Fashion Showcase series, a video installation by Jojo Gronostay can be seen under the title MAGIC CANNOT CROSS THE SEA. In it, he examines the so-called sapeurs of Brazzaville (Republic of the Congo)—mostly men from precarious circumstances who wear designer suits and attribute a spiritual dimension to their apparel. They make the streets their catwalk with seemingly choreographed movements. At the same time, Gronostay examines the Eurocentric conception of fashion upon which the historical costume collections of museums of applied arts like the MAK are based by superimposing museum objects onto the video recordings.
Curator: Lara Steinhäußer, Curator, Textiles and Carpets Collection
Exhibition Dates: 3.9.–4.12.2022
10 am–8 pm
Flower installation by Markus and his Flowers
Drinks at the Schlosspark (outdoors)
MAK Design Kids: Today everything is blue! (outdoors)
with the designer Nathalie Pelet
Workshop for children aged 8–12
Dialog Tour with Jojo Gronostay
Talk: DECOLONIZING FASHION
From the perception of fashion history to a sustainable future of fashion – in and outside of museums
How dealings with colonially-determined structures in fashion have changed in recent years and which strategies are best suited to do away with structural discrimination in theory and practice are among the central questions that will be addressed during the talk with Vanessa Spanbauer, Adia Trischler, and Anna Menecia Antenete Hambira (amaaena).
Host: Lara Steinhäußer
Welcome speech by Lilli Hollein
Performance in a tryst
by Camilla Schielin,
organized by the MAK in cooperation with the Tanzquartier Wien
costumes by Jojo Gronostay
Dancer and choreographer Camilla Schielin often examines the phantasmal recurrence and persistence of the past in her work. In her performance, she deals with pop-cultural movement material, post-Internet dances in particular, and moves within the field of tension between activity and passivity, legible gestures and insinuation, as well as occupation and the state of obsession. Thanks to the outfit from Gronostay’s DWMC label, the performance will at the same time become a kind of fashion show.
DJ-Set by RE ZA (DWMC-Radio)
The outdoor program in the Schlosspark will only take place with good weather. End of outdoor program: 9 pmKindly supported by