design> new strategies. A cooperation between MAK and departure.
Designer and architect Sam Jacob's lecture "London: The Right Kind of Wrong" at MAK on 13 April 2010, was devoted to the question of why London is currently one of the most important centers for futureoriented design. He hereby proffered the theory that London's pioneering role rests on a "cultural misunderstanding": typical British design emerges through the absorption and transformation of foreign cultures - a mode of production that Jacob understands as a decidedly "false" but successful interpretation of the original cultural context. His examples extended from design and architecture history through to strategies of punk, pop, and postmodernism. A similar eclectic approach is also evident in the approaches of the London Group FAT, of which Jacob is a founding member. The groups' architectural concepts and design objects can be seen in the exhibition "Duplicate Array" in the MAK DESIGN SPACE.
Concept development Elisabeth Noever-Ginthör/ departure, Sebastian Hackenschmidt/MAK