Both during and after the first exhibition, BRÜDER SCHWADRON call to mind, which took place from 9 to 29 January 2014 in the former business premises of the architectural ceramics company Brüder
Schwadron at Franz-Josefs-Kai 3 in Vienna, the project team was inundated with suggestions as to further locations and traces
of the Brüder Schwadron. This second exhibition, BRÜDER SCHWADRON: New Places & Traces, presented in the MAK is dedicated to the tremendous participation and enthusiasm of those “scouts”.
The concept for the exhibition is altogether indebted to the ideas put forward in the context of this participation. The highly
diverse locations found by the scouts are on display, illustrating new décors and signature tiles. The scouts had discovered
25 new apartment buildings and villas in Vienna and Baden, which Lisa Rastl then staged masterfully in her photographs. A
tiled stove was even tracked down in Tyrol, the door of which bears the name and address of the Brüder Schwadron. Another
tiled stove that is branded in the same way can be found in the former parlor of an apartment in Vienna’s 7th district. The
diversity of the locations and objects sought out by scouts is epitomized by a fountain, which is situated in the entrance
area of the Residenz Zögernitz and which is listed as a protected structure.
Another fountain on display in the exhibition was designed by Otto Prutscher and Michael Powolny and made by Wienerberger.
There is evidence to prove that a model of this fountain was crafted in the Brüder Schwadron’s ceramic art workshop. The fountain
had served to decorate a garden designed by the landscape architect Albert Esch for the architect Rudolf Perthen.
Two sculptures of Neptune designed by Michael Powolny comprise the highlight of the exhibition. In Vienna’s former Dianabad
swimming pool—for which the Brüder Schwadron provided all of the architectural ceramic furnishings—eight of these Neptune
sculptures adorned the alcoves around the warm water pool in the men’s Turkish bath.
Furthermore, the exhibition presents both historical and new photographs of locations, which had previously been tiled by
the Brüder Schwadron, but which have since been entirely destroyed or which now survive only in part, such as the Krapfenwald
pumping station in Döbling, Vienna. A particularly special exhibit is a historical photograph documenting the Brüder Schwadron’s
contribution to the 1912 Spring Exhibition of Austrian Arts and Crafts in today’s MAK. The Brüder Schwadron designed the brickwork
and the floor covering for the garden room—the remainder of which was designed by Oskar Strnad—in this showcase of arts and
Donations and loans from scouts are also on display: original tiles and tesserae, a catalog belonging to the Schwadrons regarding
the construction of the Dianabad, and a signature tile, which was specifically marked by the “Aryanizers” of the company.
Additionally, loans from the Austrian State Archives shine a light on the reprisals that Victor Schwadron had to endure at
the hands of the National Socialist leadership.
The aim of this second exhibition, BRÜDER SCHWADRON: New Places & Traces, is to continue the work of remembrance and to preserve the memory of the Brüder Schwadron, who made an unparalleled contribution
to the aesthetics of Vienna’s city culture and whose family and company was tragically destroyed by the Nazis.
The catalog accompanying the exhibition contains new photographs by Lisa Rastl, historical images, as well as texts by Rainald Franz,
Andreas Lehne, Kathrin Pokorny-Nagel, and Tina Zickler (108 pages, € 20, to be sold in the exhibition)
Idea and concept/curator Tina Zickler A cooperation of labprojects kulturverein and MAK Vienna.
Guided tours Sundays at 1 p.m.
Curator guided tours Fri, 21.11.2014, 4 p.m. Guided tour through the exhibtion with the curator, Tina Zickler in the course of Vienna Art Week
Reading with Tex Rubinowitz
(in German) Sat, 22.11.2014, 4 p.m. MAK Columned Main Hall Tex Rubinowitz will read from his book Das staubige Tier – Über und unter Wien, in which he raved about the Brüder Schwadron’s glazed tiles as early as 2007.
With representative holdings of ceramics from Austrian production from the sixteenth century until today, unique groups of
objects such as the legacy of the Wiener Porzellanmanufactur (Vienna Porcelain Manufactory) and the extensive collection of
tiled stoves, hafner ware, and majolica of the sixteenth to the nineteenth centuries. The MAKs Ceramics Collection is
one of the foremost collections of its type in the world.