HYPERCONNECTED MUSEUMS: NEW APPROACHES, NEW PUBLICS
MAK – Austrian Museum of Applied Arts / Contemporary Art
In 1978, the International Council of Museums (ICOM) created International Museum Day to draw public attention to the role
of museums in social development.
This year, the motto of International Museum Day is Hyperconnected museums: new approaches, new publics. To always be connected
has become common in today’s digitalized world. We are part of a tight network through social media, websites, instant messaging,
and e-mail. This global network is becoming more complex from day to day and is constantly developing new ways of communication
which, of course, are also of great importance to museums. Museums, however, also create totally different kinds of networks.
They promote the mediation of our cultural heritage, make latest research accessible, or integrate local communities in order
to develop new perspectives of knowledge.
KLIMT’S MAGIC GARDEN: A Virtual Reality Experience by Frederick Baker Further information and reservation of your time-slot >>
You can also enjoy the magic of the original cartoons! They can always be seen as part of the MAK Permanent Collection Vienna 1900. DESIGN / ARTS AND CRAFTS 1890–1938 or on one of our special guided tours during the International Museum Day.
Paving the way for Viennese Modernism: Otto Wagner, Koloman Moser, and Gustav Klimt (in German) 12 noon 4 p.m.