An exhibition of the MAK, Vienna and the Museum Angewandte Kunst, Frankfurt am Main
With their exhibition projectSAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading
across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which
positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture,
and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing,
but actually more effective, and that form does not merely follow function, but in many cases actuallyisthe function.