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Short and Sweet: AUT NOW

Even now the 21st century is still synonymous with the future—and nowhere more so than in design. New social challenges and innovative ways of organizing work have had as much of an impact on the design of objects as updated production techniques, marketing opportunities, and distribution channels. In this MAK exhibition 100 select objects—from furniture, domestic appliances, tools, and lighting, to consumer electronics, toys, and designs for personal care, health, sustainable mobility, and collaboration with robots—symbolize the diversity and innovation in Austrian product design since the turn of the millennium. They are role models for design quality with regard to functionality, technological innovation, saving resources, and ergonomics, as well as in terms of the products’ humor, charisma, and emotional content. In the 25 thematic categories—from A for “Alpine” to Z for “Zeitgeist”—there are surprising and exciting things to be discovered in familiar objects.

Tue, 1.10.2024 6 pm6.30 pm
MAK – Museum of Applied Arts
The exhibition will be accompanied by a publication.

Curatorial Team
Vandasye (Georg Schnitzer, Peter Umgeher); Sebastian Hackenschmidt, Curator, MAK Furniture and Woodwork Collection; Marlies Wirth, Curator, Digital Culture and MAK Design Collection
 
Curatorial Assistance
Felix Kofler, MAK Design Collection
 
Assistance
Judith Huemer, MAK Furniture and Woodwork Collection
Bettina Biebl, Intern

Exhibition Design and Graphic Design
Vandasye (Georg Schnitzer, Peter Umgeher)

The exhibition AUT NOW is a project of the MAK in context of the Vienna Design Week 2024.

Language: The tour is held in German.
Duration: 30 min.
Tour fee: € 3 + admission to the museum
Admission every Tuesday 6–9 pm
€ 8
€ 7.50 online
Meeting point: MAK Columned Main Hall
No registration necessary


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