Even now the 21st century is still synonymous with the future—and nowhere more so than in design. New social challenges and innovative ways of organizing work have had as much of an impact on the design of objects as updated production techniques, marketing opportunities, and distribution channels. In this MAK exhibition 100 select objects—from furniture, domestic appliances, tools, and lighting, to consumer electronics, toys, and designs for personal care, health, sustainable mobility, and collaboration with robots—symbolize the diversity and innovation in Austrian product design since the turn of the millennium. They are role models for design quality with regard to functionality, technological innovation, saving resources, and ergonomics, as well as in terms of the products’ humor, charisma, and emotional content. In the 25 thematic categories—from A for “Alpine” to Z for “Zeitgeist”—there are surprising and exciting things to be discovered in familiar objects.