Sagmeister & Walsh



Wed, 24.10.2018–Sun, 31.03.2019

MAK Austrian Museum for Applied Arts / Contemporary Art

An exhibition of the MAK, Vienna and the Museum Angewandte Kunst, Frankfurt am Main

With their exhibition project Beauty Sagmeister & Walsh make a visually impressive multimedia plea for us to take delight in beauty. Almost throughout the 20th and 21st centuries, beauty (has) had rather negative connotations in the world of design: renowned designers show little interest in it, the contemporary art world has almost entirely given up on it, and in talks about contemporary architecture the word is barely ever uttered. Sagmeister & Walsh counter this antipathy with convincing arguments based on years of research. Supported by the latest findings from the field of psychological aesthetics, they define beauty as a key aspect of our humanity and even go so far as to attest that the negation and avoidance of beauty is downright stupid. Beauty is more than a superficial strategy, according to one of the principal messages in the exhibition.

Diverse examples from product design, city planning, architecture, and graphic design illustrate that beautifully designed works are not only enjoyable, but also more effective thanks to their ability to stimulate human senses and thought processes. The exhibition SAGMEISTER & WALSH: Beauty spreads across almost the entire MAK on the Stubenring; multimedia objects and installations appeal to all the senses and invite visitors to make their own interactive design. Even sounds and smells play an important part in the exhibition design.

Divided into six exhibition areas—“What Is Beauty?”, “The History of Beauty,” “In the Eye of the Beholder,” “Experience Beauty,” “Transforming Beauty,” and “The Beauty Archive”—some 70 groups of objects stimulate an aesthetic discourse on beauty as the paradigm of high-quality design. Almost all works are produced especially for the exhibition.

Curator: Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive


Tue, 23.10.2018, 7 p.m.

Guided Tours

Exhibition Tours
Every Sat, 2 p.m.
Every Sun, 3 p.m.
Curator-Guided Tour
with Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive
Tue, 04.12.2018, 6.00 pm
Tue, 26.03.2019, 6.00 pm
Dialogue Tour
A discussion between Helmut Leder, psychologist, and Kathrin Pokorny-Nagel, curator and head of the MAK Library and Works on Paper Collection/Archive
Tue, 22.01.2019, 6.00 pm
Guided tour through the exhibition, followed by further discussion at the restaurant Salonplafond im MAK
Wed, 21.11.2018, 3.00 pm

Program for Kids and Families

Guided tour for the whole family (ages 4+)
Attendance fee: € 3.50 per child
Reduced admission for accompanying adults
Sun, 18.11.2018, 11.00 am
Sun, 17.03.2019, 11.00 am
Workshop for the whole family (ages 4+)
Fee for materials: € 4.50 per child
Reduced admission for accompanying adults
Sat, 27.10.2018, 2.00 pm - 4.00 pm
Sat, 10.11.2018, 2.00 pm - 4.00 pm
Sat, 23.02.2019, 2.00 pm - 4.00 pm
There’s more beauty than you’d believe!
MINI MAK im Advent
Workshop for 6- to 13-year-olds
Fee for materials: € 4.50 per child (with free entry)
Reduced admission for accompanying adults
Sat, 01.12.2018, 2.00 pm - 4.00 pm
Sat, 08.12.2018, 2.00 pm - 4.00 pm
Sat, 15.12.2018, 2.00 pm - 4.00 pm

The new exhibition Beauty by Sagmeister & Walsh transports us into the realm of beauty. Can beauty make the world a better place? And what exactly is really ugly? Join us in the search for an answer… And when we’ve found a whole bunch of beauty, how can we keep it safe? We package it, preserve it, and exhibit it in the museum! Create with us your own archive of beauty!

Cooperation Partner



Kindly supported by

Opening Hours

Tue 10 a.m.–10 p.m.
Wed–Sun 10 a.m.–6 p.m.
Mon closed


€ 12 / reduced € 9
Free admission for children and teens under 19

Tuesdays 6–10 p.m. admission € 5
Family ticket € 15
(two adults and at least one minor child up to 14)

Vienna 1900-Combined Ticket
€ 20 / reduced € 16
valid for MAK and Leopold Museum

Guided Tours

MAK TOURS – every Saturday at 11 a.m. a tour through the MAK in German; every Sunday at noon in English.

Attendance fee: € 3,50 per person (1 h),  € 5  per person (1,5 h), except children up to 6 and holders of  “Hunger auf Kunst und Kultur-Pass”

Special and Group Tours

by advance booking
Gabriele Fabiankowitsch, Head of Educational Program and Guided Tours
T +43 1 711 36-298
(Mon–Fri 10 a.m.–4 p.m.),


Multimedia Guide

for Vienna 1900, Asia, Carpets: € 2

Or download the app for free to your own tablet (iOS and Android)!

Barrier Free Access

Elevator and toilets at the entrance Weiskirchnerstraße 3




The Happy Show
Wed, 28.10.2015–Mon, 28.03.2016

MAK Austrian Museum for Applied Arts / Contemporary Art

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