© Sagmeister & Walsh


Wed, 24.10.2018–Sun, 31.03.2019

MAK Austrian Museum for Applied Arts / Contemporary Art

An exhibition of the MAK, Vienna and the Museum Angewandte Kunst, Frankfurt am Main

With their exhibition project SAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture, and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing, but actually more effective, and that form does not merely follow function, but in many cases actually is the function.

Curator: Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive


Tue, 23.10.2018, 7 p.m.
Free admission
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On the exhibition
Christoph Thun-Hohenstein, General Director, MAK
Kathrin Pokorny-Nagel, Curator and Head, MAK Library and Works on Paper Collection/Archive
Stefan Sagmeister & Jessica Walsh, Graphic Designers
Gernot Blümel, Federal Minister within the Federal Chancellery for the EU, Arts, Culture and Media

MAK DAY 2018

Fri, 26.10.2018, 10 a.m.–6 p.m.
Admission only € 5
Overview Tours through the exhibition SAGMEISTER & WALSH: Beauty,
Artist’s Talk/Video Projection/Panel Discussion
with Thierry Jeannot, artist of the exhibition SAGMEISTER & WALSH: Beauty (in English), Projektpräsentation ART NOUVEAU. Sustainable protection and promotion of Art Nouveau Heritage in the Danube Region, Workshop MAK4FAMILY,...
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Building a Beautiful Future

Tue, 13.11.2018, 6 p.m.
Fishbowl discussion with Maria Auböck, landscape architect; Gregor Eichinger, architect and designer; Marie-Therese Harnoncourt-Fuchs, architect; Tarek Leitner, television presenter and author; as well as Thomas Madreiter, Planning Director of the City of Vienna
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Guided Tours

Admission plus attendance fee of € 3.50

Exhibition Tours
Every Sat, 2 p.m.
Every Sun, 3 p.m.
Curator-Guided Tour
with Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive
Tue, 04.12.2018, 6.00 pm
Tue, 26.03.2019, 6.00 pm
Expert-Guided Tours
with Tarek Leitner, television presenter and author
Sat, 10.11.2018, 11.30 am
with Helmut Leder, psychologist
Tue, 22.01.2019, 6.00 pm
Guided tour through the exhibition, followed by further discussion at the restaurant Salonplafond im MAK
Wed, 21.11.2018, 3.00 pm

Program for Kids and Families

MAK Design Kids
with Nikolaus Ruchnewitz, freelance visual artist

Workshop for 8- to 12-year-olds (unaccompanied)
Limited number of participants
Participation fee: € 8 (with free admission)
… could I have that in beautiful?
Sat, 03.11.2018, 2.00 pm - 4.00 pm
Sat, 17.11.2018, 2.00 pm - 4.00 pm
Sat, 05.01.2019, 2.00 pm - 4.00 pm
Sat, 19.01.2019, 2.00 pm - 4.00 pm
Sat, 16.02.2019, 2.00 pm - 4.00 pm
Guided tour for the whole family (ages 4+)
Attendance fee: € 3.50 per child
Reduced admission for accompanying adults
Tastes good, feels good, smells fantastic, looks super! 
Sun, 18.11.2018, 11.00 am
Sun, 17.03.2019, 11.00 am
Workshop for the whole family (ages 4+)
Fee for materials: € 4.50 per child
Reduced admission for accompanying adults

Es gibt mehr Schönes, als man glaubt!
Sat, 27.10.2018, 2.00 pm - 4.00 pm
Schön, schöner, am schönsten
Sat, 10.11.2018, 2.00 pm - 4.00 pm
Sat, 24.11.2018, 2.00 pm - 4.00 pm
Colour makes the world go round!
Sat, 12.01.2019, 2.00 pm - 4.00 pm
Sat, 23.03.2019, 2.00 pm - 4.00 pm
MINI MAK im Advent
Workshop for 6- to 13-year-olds
Fee for materials: € 4.50 per child (with free entry)
Reduced admission for accompanying adults
Sat, 01.12.2018, 2.00 pm - 4.00 pm
Sat, 08.12.2018, 2.00 pm - 4.00 pm
Sat, 15.12.2018, 2.00 pm - 4.00 pm

The exhibition is accompanied by the publication Sagmeister & Walsh: Beauty by Stefan Sagmeister and Jessica Walsh, English, 280 pages with 377 color illustrations, Phaidon, London 2018. Available as of end of October at the MAK Design Shop and at MAKdesignshop.at for € 40.

Cooperation Partners


Associated Partner


Kindly supported by




Opening Hours

Tue 10 a.m.–10 p.m.
Wed–Sun 10 a.m.–6 p.m.
Mon closed

Open on
26 October 2018, National Holiday, MAK DAY
1 November 2018, All Saints' Day
8 December 2018, Maria Conception

Open on 24  and 31 December 2018,
10 a.m.–3 p.m.

Closed on 25 December 2018
and 1 January 2019


€ 12 / reduced € 9
Free Admission for children and teens under 19
Tuesdays 6–10 p.m. admission € 5
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How to Get There

Stubenring 5, 1010 Vienna
Underground U3 to Stubentor, U4 to Landstraße/Bahnhof Wien Mitte.
Tram 2, busses 3A and 74A to Stubentor

Barrier Free Accessibility

Lift at the entrance at Weiskirchnerstraße 1, wheelchair accessible bathrooms available
Stair lift to the Permanent Collection Contemporary Art


Sagmeister & Walsh


Tue, 23.10.2018, 7.00 pm

MAK Columned Main Hall

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  MAK exhibition view SAGMEISTER & WALSH: Beauty (rendering), 2018 © Sagmeister & Walsh, New York; MAK/Mona Heiß

MAK DAY 2018

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