© Sagmeister & Walsh


Wed, 24.10.2018–Sun, 31.03.2019

MAK – Austrian Museum of Applied Arts / Contemporary Art

An exhibition of the MAK, Vienna and the Museum Angewandte Kunst, Frankfurt am Main

With their exhibition project SAGMEISTER & WALSH: Beauty, Stefan Sagmeister and Jessica Walsh make a visually impressive multimedia plea for us to take delight in beauty. Spreading across the entire MAK, their exhibition investigates why people feel attracted to beauty, how they can deal with it, and which positive effects beauty can have. With the aid of examples from the fields of graphic design, product design, architecture, and city planning, Sagmeister & Walsh demonstrate that beautiful objects, buildings, and strategies are not only more pleasing, but actually more effective, and that form does not merely follow function, but in many cases actually is the function.

Curator: Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive

Tyranny of the Tool
Create a sculpture in another reality!

The virtual reality station Tyranny of the Tool by Unbound Technologies / Florian Hönig & Michael Sänger in the exhibition SAGMEISTER & WALSH: Beauty can be visited by three people at a time. One of the three virtual reality headsets is reserved for reservations, the other headsets are freely accessible (waiting times reserved). Reserve your time slot now to ensure that you do not have to wait.
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Instagram Contest

We are looking for the most beautiful objects you use. Winners will receive a special edition Sagmeister & Walsh silkscreen-printed poster or a wonderful exhibition poster.
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Guided Tours

Admission plus attendance fee of € 3.50

Exhibition Tours
Every Sat, 2 p.m.
Every Sun, 3 p.m.
Curator-Guided Tour
with Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive
Tue, 04.12.2018, 6.00 pm fully booked
Tue, 26.03.2019, 6.00 pm
Expert-Guided Tours
with Tarek Leitner, television presenter and author
Sat, 10.11.2018, 11.00 am registration no longer possible
with Helmut Leder, Head of Department of Basic Psychological Research and Research Methods, Faculty of Psychology; Head of Research Platform Cognitive Sciences, University of Vienna
Tue, 22.01.2019, 6.00 pm fully booked
Guided tour through the exhibition, followed by further discussion at the restaurant Salonplafond im MAK
Wed, 21.11.2018, 3.00 pm
Wed, 16.01.2019, 3.00 pm

Program for Kids and Families

MAK Design Kids
with Nikolaus Ruchnewitz, freelance visual artist

Workshop for 8- to 12-year-olds (unaccompanied)
Limited number of participants
Participation fee: € 8 (with free admission)
… could I have that in beautiful?
Sat, 05.01.2019, 2.00 pm - 4.00 pm fully booked
Sat, 19.01.2019, 2.00 pm - 4.00 pm
Sat, 16.02.2019, 2.00 pm - 4.00 pm fully booked
Guided tour for the whole family (ages 4+)
Attendance fee: € 3.50 per child
Reduced admission for accompanying adults
Tastes good, feels good, smells fantastic, looks super! 
Sun, 18.11.2018, 11.00 am fully booked
Sun, 17.03.2019, 11.00 am
Workshop for the whole family (ages 4+)
Fee for materials: € 4.50 per child
Reduced admission for accompanying adults

Es gibt mehr Schönes, als man glaubt!
Sat, 27.10.2018, 2.00 pm - 4.00 pm fully booked
Schön, schöner, am schönsten
Sat, 10.11.2018, 2.00 pm - 4.00 pm fully booked
Sat, 24.11.2018, 2.00 pm - 4.00 pm
Colour makes the world go round!
Sat, 12.01.2019, 2.00 pm - 4.00 pm
Sat, 23.03.2019, 2.00 pm - 4.00 pm
MINI MAK im Advent
Workshop for 6- to 13-year-olds
Fee for materials: € 4.50 per child (with free entry)
Reduced admission for accompanying adults
Sat, 01.12.2018, 2.00 pm - 4.00 pm
Sat, 08.12.2018, 2.00 pm - 4.00 pm
Sat, 15.12.2018, 2.00 pm - 4.00 pm fully booked

The exhibition is accompanied by the publication Sagmeister & Walsh: Beauty by Stefan Sagmeister and Jessica Walsh, English, 280 pages with 377 color illustrations, Phaidon, London 2018. Available as of end of October at the MAK Design Shop and at MAKdesignshop.at for € 41.

Cooperation Partners


Associated Partner


Kindly supported by




Opening Hours

Tue 10 a.m.–10 p.m.
Wed–Sun 10 a.m.–6 p.m.
Mon closed

Open on
26 October 2018, National Holiday, MAK DAY
1 November 2018, All Saints' Day
8 December 2018, Maria Conception

Open on 24  and 31 December 2018,
10 a.m.–3 p.m.

Closed on 25 December 2018
and 1 January 2019


€ 12 / reduced € 9
Free Admission for children and teens under 19
Tuesdays 6–10 p.m. admission € 5
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How to Get There

Stubenring 5, 1010 Vienna
Underground U3 to Stubentor, U4 to Landstraße/Bahnhof Wien Mitte.
Tram 2, busses 3A and 74A to Stubentor

Barrier Free Accessibility

Lift at the entrance at Weiskirchnerstraße 1, wheelchair accessible bathrooms available
Stair lift to the Permanent Collection Contemporary Art


© Bueronardin | Sagmeister & Walsh, Sensory Room (mock-up), 2018 © Sagmeister & Walsh, New York
Fishbowl discussion MAK FUTURE LAB

Building a Beautiful Future

Tue, 13.11.2018, 6.00 pm

MAK Columned Main Hall

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Freier Artikel

SAGMEISTER & WALSH: Beauty MAK Exhibition View, 2018 © esel.at
Instagram Contest


Win BEAUTY silkscreen-printed poster
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