The Commercial Graphic Design of the Wiener Werkstätte

Project Manager: Anne-Katrin Rossberg, Curator, MAK Metal Collection and Wiener Werkstätte Archive

After the 2017 publication of EPHEMERA on the commercial graphic design of the MAK Library and Works on Paper Collection, in 2021 a supplemental publication devoted exclusively to the commercial graphic design of the Wiener Werkstätte is being prepared. Consisting of corporate graphic art, catalogs, advertising brochures, wrapping paper, etc., the collection allows one to trace the development of the WW’s corporate identity through three decades. The research project will entail the refurbishment of largely unknown designs, printing blocks, and proofs.

Project Manager: Anne-Katrin Rossberg, Curator, MAK Metal Collection and Wiener Werkstätte Archive

With the participation of NN

Koloman Moser, Work program of the Wiener Werkstätte, 1905 © MAK

Mela Koehler, design for a WW postcard, collage, c. 1909 © MAK

Mathilde Flögl, Paper bag from the Wiener Werkstätte, 1924 © MAK

Maria Strauss-Likarz, Invitation card to the artists' festival on the occasion of "25 years of the Wiener Werkstätte", 1928 © MAK

The Commercial Graphic Design of the Wiener Werkstätte

Publications

EPHEMERA