In the exhibition GERTIE FRÖHLICH: (In)Visible Pioneer the MAK presents the artist (1930–2020) as a “complete work of art”: artist, craftswoman, Eat-Art activist, graphic artist, and influential networker of Viennese postwar Modernism.

Fashion—and the fashion industry—are increasingly coming under the spotlight for their approach to consumption, production processes, and sustainability. With the exhibition CRITICAL CONSUMPTION, the MAK is viewing with a critical eye a sector that is unrivaled in the way it drives consumption, the desire for the new, and rapid change.
 
In THE 1873 VIENNA WORLD’S FAIR REVISITED: Egypt and Japan as Europe’s “Orient”, the MAK explores a problematic aspect of this prestigious international exhibition on its 150th anniversary: the presentation of the Orient as an orientalist construct of the 19th century.
 
The exhibition Textile Objects from the Berta and Bernard Rudofsky Collection traces the life that Berta Rudofsky (1905–1988) shared with architect, designer, and art theoretician Bernard Rudofsky. In 1944 the latter curated the first fashion exhibition at New York’s MoMA. He was also a successful culture and fashion theoretician and an active textile, sandal, and fashion designer. Berta herself also created textiles, in part based on her husband’s designs.
 
In the exhibition of the competition 100 Best Posters 22: Germany Austria Switzerland the MAK once more pursues the question as to how culture, politics, trends, and design are expressed in poster art. This year too, the exhibition shows that posters can be more than mere advertising space, demonstrating the relevance of the poster as a printed art form.
 
The MAK Design Kids Workshop takes up themes in the exhibition 100 Best Posters 22: Germany Austria Switzerland in ways appropriate to the kids’ ages and provides them with an opportunity of doing some practical poster-work.

PROGRAM
 
6.30 pm / 7.30 pm / 8.30 pm / 9.30 pm
MAKtuell: All current exhibitions at a glance
Length of the guided tour: ca. 45 minutes
 
6–8 pm
MAK Design Kids: say it with a poster!
You want to be seen and heard supporting your cause at the next demo, or you want to design a poster for your favorite film? What do you want to demonstrate against, what do you want to campaign for, what cause do you want to support? We provide tips on poster design and look forward to what you come up with in a Long Night!
 
Accompanying the exhibition 100 Best Posters 22: Germany Austria Switzerland
A workshop for 8- to 12-year-olds (with or without an accompanying adult)
No registration necessary.

6–9 pm
MAK Guide Info-Desk
Explore the MAK and its collection using the digital MAK Guide! Audio clips and high-resolution visual material let you experience 100 fascinating MAK objects and their histories in an entirely new way. The Guide is free and accessible without download on your smartphone at guide.MAK.at.
Our art educators at the Info-Desk can provide you with help and practical tips. Have fun, and don’t forget your earphones!