I have never liked museum labels and brochures. I wanted to find another system to present information about the collection and about the times in which the objects were made. I tried to think of an appealing way to show a super-abundance of text on Biedermeier and Empire. I chose electronic signs with large memories to talk about why what was produced for whom. The signs display the predictable facts, and softer material such as personal letters of the period. Because some people hate to read in museums, I placed the signs near the ceiling so they can be ignored. To encourage people who might read, I varied the signs' programs and included special effects. For serious, exhausted readers, I provided an aluminum mock-Biedermeier sofa on which to sit. I also rearranged the furniture, silverware, glassware, and porcelain, as would any good housewife. / Jenny Holzer
Biography Jenny Holzer
Born in 1950 in Gallipolis, Ohio. Lives and works in New York State.
The media artist Jenny Holzer investigates the means and possibilities for disseminating her own ideas and artistic concerns in public space. Since the 1970s, she has been using such media that allow her work to blend with its environment. The texts in her work are comments that harmonize with their surroundings. They stimulate perception and confront the viewer with social circumstances that are communicated by the specific conditions of the site.
MAK GUIDE DIGITAL
Experience the MAK by listening! Explore the MAK with the new digital MAK Guide. Audio pieces and high-resolution images offer you an entirely new access to one hundred fascinating MAK objects and their stories. Free of charge and without download on your mobile at guide.MAK.at