With this extraordinarily colorful exhibition accompanying the competition 100 BEST POSTERS 20: Germany Austria Switzerland, the MAK presents for the 16th time the hundred most exciting creations in poster design. 
 
The winning posters impress through their varied use of photography, complemented by typography as a prevalent design element. 2020 brought with it enormous Covid-19-related restrictions to cultural life, causing posters to attain a special significance as visual memos located in public spaces: “They appear as strange notes from a future that never took place – a surreal glimpse into a utopian parallel universe,” as Dorothee Dähler and Yeliz Secerli sum it up in their feature article in the catalog. Individual graphic designers used poster art explicitly to comment on the prevailing inertia. 
 
For Austrian entries, this year has been one of the most successful to date: seven Austrian posters won the jury’s vote. 600 graphic artists, agencies, and students, submitting a total of 1.973 posters (868 individual posters and 321 series), participated in the competition. 43 of the winning posters and poster series come from Germany and 50 from Switzerland. As is the case every year, after the exhibition the winning posters will be purchased by the MAK.

CURATOR
Peter Klinger, Deputy Head, MAK Library and Works on Paper Collection
 
A cooperation between the MAK and the association 100 Beste Plakate e. V.
 
 

17.11.2021—6.3.2022
MAK Works on Paper Room
Delve deeper into the visual worlds of 23 of the posters! Animated “Moving Posters” featuring winning motifs can be accessed via smartphone or tablet. Recognizable by the App icon next to the respective poster.
100 Beste Plakate 20. Deutschland Österreich Schweiz/100 Best Posters 20. Germany Austria Switzerland, 376 pages, Verlag Kettler, Dortmund 2020. Available in the MAK Design Shop and online for € 30.80. Bueronardin—Studio for Visual Communication (Vienna) is responsible for the catalog’s corporate design, the web visuals, and the print forms.