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© Shari Ruzzi, Katja Hasenöhrl

(Con)temporary Fashion Showcase at the MAK Geymüllerschlössel 2023

Flora Miranda

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The fashion designer Flora Miranda (*1990 in Salzburg) will be a guest with her futuristic creations in the historic atmosphere of the Geymüllerschlössel as the second position of the (CON)TEMPORARY FASHION SHOWCASE 2023.
2.9.2023—3.12.2023
MAK Geymüllerschlössel
Technical perfection is a central element of her work, not only in terms of craftsmanship. Her technology-savvy designs are also conceptually focused on topics like artificial intelligence or big data as well as innovative technologies and materials in fashion. Although technology is generally connoted as masculine, Flora Miranda is particularly interested in its feminine side(s). The focus in the process is just as much on femininely legible self-representation—especially in the Internet—and female ideal body images as well as related dimensions like sexuality or erotic as on female self-empowerment and power.

CURATOR
Lara Steinhäußer, Curator, MAK Textiles and Carpets Collection
A Biedermeier-style room with a mannequin wearing a futuristic fashion design.
© MAK/Georg Mayer

A room in Biedermeier style with mannequins, futuristic fashion designs wear.
© MAK/Georg Mayer

A Biedermeier style room with a mannequin wearing a pink fashion design.
© MAK/Georg Mayer

A Biedermeier-style room with a mannequin wearing a futuristic fashion design.
© MAK/Georg Mayer

A room in Biedermeier style with mannequins, futuristic fashion designs wear.
© MAK/Georg Mayer

© Shari Ruzzi, Katja Hasenöhrl

A mannequin around whose neck and body is wrapped a colorful object.
© MAK/Georg Mayer

A mannequin with colorful dress and a screen.
© MAK/Georg Mayer

A Biedermeier-style room with a mannequin wearing a futuristic fashion design.
© MAK/Georg Mayer

A Biedermeier-style room with a mannequin wearing a futuristic fashion design.
© MAK/Georg Mayer

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(Con)temporary Fashion Showcase
The (CON)TEMPORARY FASHION SHOWCASE launched in 2022 at the MAK Geymüllerschlössel is entering its second season. In exhibitions, the series combines fashion design with art which deals with clothing and dressing. Thematically related discussions and event programs are organized on  selected weekends. The aim of the series is to provide a venue for experimental and performative formats, to open a season- al and regular forum for fashion enthusiasts, and at the same  time to initiate public discourse. In 2023, two exhibitions dedicated to fashion and its critical potential will take place, inviting  us to “think through fashion.”

Admission and Opening Hours MAK Geymüllerschlössel 2023
In the 2023 season, the Geymüllerschlössel will be open from 13 May-3 December, 2023, Saturdays and Sundays, 10 am-6 pm. Admission: € 7. More information

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