Poster with the words “Arnold-Schönberg” in an eye-catching font on a neutral background.

TYPOMANIA

Curator’s Choice by Kathrin Pokorny-Nagel

Under the title Curator’s Choice, the MAK gives the Heads of the MAK Collection the opportunity to present special topics and areas of the Collection.

25.3.2025—15.6.2025

MAK Poster Forum

As the first curator of the new format, Kathrin Pokorny-Nagel, Head of the MAK Library and Works on Paper Collection/Archive, is focusing on an important aspect of poster art: typography. The exhibition spans from the first posters that were understood as artistic handwriting by artists such as Gustav Klimt, Leopold Stolba, Alfred Roller, and the Rudolf Larisch school during the founding of the Vienna Secession, to examples of the fusion of typography and illustrations in the interwar period, such as those by Friedrich Kiesler and Joseph Binder, to contemporary poster design by Arnulf Rainer, Melk Imboden, Niklaus Troxler, and Stefan Sagmeister.

CURATOR:
Peter Klinger, Deputy Head, MAK Library and Works on Paper Collection

Graphic poster for a soccer game with a man jumping in the air to reach the ball.

Poster with lettering “You are not an Island” graphically implemented

Black and white poster with the inscription “Music and Theater Festival of the City of Vienna”

Black and white drawing of the word “Tabu” in an artistic font.

The lettering “Art” in red on a black background filling the poster

Poster for the Fledermaus restaurant with a woman in a green dress posing elegantly and smiling at the viewer.

Film poster for “Ida Lupino”, the actress virtually climbs through the text

Poster with lots of typography for the Werkbund Exhibition Vienna 1930

Graphic poster with red and white squares

Exhibition room with posters on the wall

Media

Charles Laborde, 1. Fußball-Weltmeisterschaft. Uruguay. Montevideo. [1st FIFA World Cup. Uruguay. Montevideo], 15.6.–15.8.1930 Printing: Compania general de fosforos, Montevideo Repro after a lithograph MAK, PI 952 © MAK

Anna Haas, You are not an Island, 2020 Client: Association Palace St. Gallen Printing: Serigraphie Uldry AG, Hinterkappelen Digital print MAK, PI 22042-177 © Anna Haas

Hertha Ramsauer, Musik und Theaterfest der Stadt Wien [Music and Theater Fest of the City of Vienna], 1924 Printing: Staatsdruckerei, Vienna Repro after a lithograph MAK, PI 1182 © MAK

Julius Klinger, Tabu, 1919 Client: Tabu, Austria Repro after a lithograph MAK, PI 2971 © MAK

Melchior Imboden, Kunst. Jahresausstellung Obwaldner und Nidwaldner Kunstschaffen [Art. Annual Exhibition Art Creation from Obwalden and Nidwalden], 1994 Printing: Bösch Siebdruck AG. Stans, Nidwalden Repro after a silkscreen print MAK, PI 14111 © Melk Imboden

Fritz Lang, Fledermaus, 1911 Printing: J. Weiner, Vienna Repro after a lithograph MAK, PI 2213 © MAK

Rebecca Wey, Ida Lupino. Star & Regisseurin [Ida Lupino. Star & Director], 2016 Client: Zürcher Hochschule der Künste Printing: Serigraphie Uldry AG, Hinterkappelen Repro after a silkscreen print MAK, PI 22038-57 © Rebecca Wey

Mathilde Flögl, Werkbund Ausstellung Wien 1930, 1930 Printing: J. Weiner, Vienna Repro after a lithograph MAK, PI 2128 © MAK

Niklaus Troxler, Tim Berne. Acoustic Hard Cell, 2005 Client: Jazz in Willisau, Stans Printing: Bösch Siebdruck AG, Stans Repro after a silkscreen print MAK, PI 17278 © Niklaus Troxler

Egge Sturm-Skrla, Arnold-Schönberg-Abend [Arnold Schönberg Evening], 1919 Client: Wiener Konzerthausgesellschaft Printing: Albert Berger, Vienna Repro after a lithograph MAK, PI 2341 © MAK