short and sweet: TYPOMANIA

Under the title Curator’s Choice, the MAK gives the Heads of the MAK Collection the opportunity to present special topics and areas of the Collection. As the first curator of the new format, Kathrin Pokorny-Nagel, Head of the MAK Library and Works on Paper Collection/Archive, is focusing on an important aspect of poster art: typography.

Tue, 13.5.2025 6.15 pm — 6.45 pm

MAK – Museum of Applied Arts

Poster for the Fledermaus restaurant with a woman in a green dress posing elegantly and smiling at the viewer.

Graphic poster with red and white squares

The lettering “Art” in red on a black background filling the poster

Film poster for “Ida Lupino”, the actress virtually climbs through the text

The exhibition spans from the first posters that were understood as artistic handwriting by artists such as Gustav Klimt, Leopold Stolba, Alfred Roller, and the Rudolf Larisch school during the founding of the Vienna Secession, to examples of the fusion of typography and illustrations in the interwar period, such as those by Friedrich Kiesler and Joseph Binder, to contemporary poster design by Arnulf Rainer, Melk Imboden, Niklaus Troxler, and Stefan Sagmeister.

Language: The tour is held in German.
Duration: 30 min.
Tour fee: € 3 + admission to the museum
Admission every Tuesday 6–9 pm
€ 8
€ 7.50 online
Meeting point: MAK Columned Main Hall
No registration necessary