copy! please copy!
Jutta Eberhard
Tue, 3.5.2011 9 pm
MAK Columned Main Hall
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In the textile industry, unique items are viewed as luxury products—but when are such things actually luxury?
In copy! please copy!, Jutta Eberhard presents a “fake” collection—handmade, copied freely from existing haut couture— combined with the exhortation to use these works to make further copies. Eberhard’s pieces of clothing are not particularly wearable, however; the show’s models are limited in their mobility, a fact which points to the inefficiency of nonmass- produced handwork.
The presentation of the collection copy! please copy! will also be special in terms of its setting: the backdrop for this fashion performance is the relic of a work by Eva Schlegel made of giant weather balloons from the MAK Exhibition Hall, currently still on display in the exhibition “EVA SCHLEGEL. In Between” (to run till 1 May 2011). The inclusion of this work in copy! please copy! expands the concept of copyright-free use, re-contextualizing it at the MAK.
Afterwards Music by DJ Jay de Bean.
demand-to-copy.com
In copy! please copy!, Jutta Eberhard presents a “fake” collection—handmade, copied freely from existing haut couture— combined with the exhortation to use these works to make further copies. Eberhard’s pieces of clothing are not particularly wearable, however; the show’s models are limited in their mobility, a fact which points to the inefficiency of nonmass- produced handwork.
The presentation of the collection copy! please copy! will also be special in terms of its setting: the backdrop for this fashion performance is the relic of a work by Eva Schlegel made of giant weather balloons from the MAK Exhibition Hall, currently still on display in the exhibition “EVA SCHLEGEL. In Between” (to run till 1 May 2011). The inclusion of this work in copy! please copy! expands the concept of copyright-free use, re-contextualizing it at the MAK.
Afterwards Music by DJ Jay de Bean.
demand-to-copy.com