New social challenges and innovative ways of organizing work have had as much of an impact on the design of objects as updated production techniques, marketing opportunities, and distribution channels. In this MAK exhibition 100 select objects—from furniture, domestic appliances, tools, and lighting, to consumer electronics, toys, and designs for personal care, health, sustainable mobility, and collaboration with robots—symbolize the diversity and innovation in Austrian product design since the turn of the millennium. They are role models for design quality with regard to functionality, technological innovation, saving resources, and ergonomics, as well as in terms of the products’ humor, charisma, and emotional content. In the 25 thematic categories—from A for “Alpine” to Z for “Zeitgeist”—there are surprising and exciting things to be discovered in familiar objects.

The exhibition will be accompanied by a publication.

Opening  
Andrea Mayer, Secretary of State Arts and Culture 
 
On the exhibition  
Lilli Hollein, General Director, MAK  
Vandasye (Georg Schnitzer, Peter Umgeher), Sebastian Hackenschmidt, Marlies Wirth (MAK), Curatorial Team 
 
Free admission to the opening 
 
On the same evening, the exhibition ELEMENTS: Adam Štěch’s Perspective on Architectural Details opens. Both exhibitions are open until 11 pm on 17.9.2024.  

The exhibition AUT NOW is a project of the MAK in context of the Vienna Design Week 2024.