The 21st century still represents the future—especially when it comes to design.
MAK Contemporary
New societal challenges and innovative forms to organize work have had an impact on the design of things, as have new production techniques, marketing opportunities, and distribution channels. In the MAK exhibition, 100 selected objects—furniture, household appliances, tools, lighting, consumer electronics, and accessories as well as designs for personal care, health, and mobility—represent the diversity and innovative power of Austrian product design between 2000 to 2025. These objects are role-models for the quality of design in terms of functionality, technological innovation, conservation of resources, and ergonomics but they also show wit, charisma, and emotional appeal of products. There are surprising and exciting things to be discovered even in familiar objects.

The exhibition will be accompanied by a publication.

Guest curator: Vandasye
Curators: Sebastian Hackenschmidt, Curator, MAK Furniture and Woodwork Collection; Marlies Wirth, Curator, Digital Culture and MAK Design Collection
The exhibition AUT NOW is a project of the MAK in context of the Vienna Design Week 2024.