Micro trends, fashion giants releasing dozens of new collections every year, precarious conditions for textile workers, luxury brands shredding unworn garments, and ecosystems being destroyed by mountains of textile waste:
MAK Gallery
fashion—and the fashion industry—are increasingly coming under the spotlight for their approach to consumption, production processes, and sustainability. With the exhibition CRITICAL CONSUMPTION, the MAK is viewing with a critical eye a sector that is unrivaled in the way it drives consumption, the desire for the new, and rapid change. 
For over a year, the MAK Gallery will play host to historical objects, contemporary designs, and artistic approaches that encourage us to contemplate the pressing issues of our age. Our consumption of fashion can be considered a paradigm of the mass consumption of capitalist societies in the Global North.


This exhibition project is part of the MAK’s engagement with the 10×17 Sustainable Development Goals, an initiative that aims to promote conscious consumerism. 

Lara Steinhäußer, Curator, MAK Textiles and Carpets Collection

Robert Rüf

Stefan Fuhrer


MAK – Museum of Applied Arts
MAK – Museum of Applied Arts