“The goal of ‘MADE 4 YOU’ is to demonstrate and communicate design as a strategic and holistic way of finding and creating sustainable and successful solutions and experiences, and to convey at the same time that design as a cross-disciplinary profession requires a new level of public and private commitment, from education to politics and the economy. We also want to encourage people—first and foremost creative talents—to become a part of this already global movement: Design for Change.” Hartmut Esslinger, founder of frog design
The exhibition showcases more than 80 design examples from well-known studios and companies as well as from young design talents who present seminal social, ecological, and cultural innovations. Grouped into six everyday-life thematic areas—Mobility, Digital Convergence, Life and Fun, Life and Work, Health, and Survival— ’MADE 4 YOU’ explores questions such as: How will we move from place to place in the future? How smart are the technologies of tomorrow? What will we continue to enjoy? What can make work and everyday life easier for us? How can we create health-care systems for all? What guarantees our existence and survival? The first major design show at the MAK under its new direction interrogates new tendencies and strategic approaches that work for positive change in the face of the big challenges confronting us. Seeing the exhibition is like a visit to an “enterprise of the future,” divided into three zones: Lobby, Factory, and Laboratory.
Guest curator Hartmut Esslinger (D/USA)
Curator Thomas Geisler, MAK Curator Design
Exhibition Design Vandasye (Georg Schnitzer, Peter Umgeher), 2012 MAK Designers-in-Residence
Projects Adiri, Amazon, Apple, Audi Design Team, Bene, Blackberry, BMW Group DesignworksUSA, Cardinal Health, Continuum, designaffairs, Deutsche Telekom, Doka, DynaVox, Dyson, ECOtality, Embraer, Ernst Beranek Design, ETON, Ford, frog design, fuseproject, Ganymed, GK Design Group, Herman Miller, I.C.I Design Institute, ID2 (dieAngewandte), IDEO, Institut für Entrepreneurship & Innovation (WU Wien), Institute of Design Research Vienna, Jawbone, Jimmyjane, Kawamura Gishi, Kikkoman, Kiska, KTM-Sportmotorcycle, Livescribe, MAM, Mapa, Mercedes-Benz Design, Millipore, Molten, NUK, Nussbaumer Design SAS, Opel, OXO, PearsonLloyd, Philips Design, PIEPS, Porsche Design, Renault Sport Technologies, Rosenbauer International, RWE, Sanyo, Sennheiser Siemens, smart, Smart Design, Spirit Design, Stadler Altenrhein, Stadt Wien – Stadtentwicklung und Stadtplanung (MA 18), Taiwan Textile Research Institute, taliaYsebastian, tyromotion, WESTbahn, Whipsaw, Wiener Stadtwerke, WMF, Zumtobel Lighting
