START_UP: Designer's New Projects

In the borderland between typography and product design, the Austrian design group Walking-Chair has created a colorful universe of original prototypes which break up the traditional order of things, reducing functionalism to absurdity. Ever since 2002, Fidel Peugeot and Karl Emilio Pircher have, under the Walking-Chair label, shaken up the Viennese design scene; now, they were chosen by Ron Arad, on the occasion of his lecture and the presentation of his “Rotator”, for a START_UP presentation at the MAK. In the START_UP presentations shown in the new program line design> new strategies, developed by MAK and departure, experimental and innovative positions in the areas of product, furniture and industrial design are made visible and experienceable, with the goal of establishing a new design platform for young designers and ambitious producers in Vienna and of connecting the Austrian creative scene to the international network.
 
Curated by Ron Arad

The cooperation agreed upon for 2009 between MAK and departure aims to establish a new platform in Vienna for future-oriented projects that expand the concept of design. Also presented in the MAK DESIGN SPACE under the title "START_UP: Designer's New Projects," will be prototypes and innovative ideas by young Austrian designers.