Exhibition Tour /imagine:

A Journey into The New Virtual

In virtual space visionary designs and fictional scenarios for architecture and urban planning can be imagined without the limitations of the real world. Design techniques such as renderings and AI algorithms are becoming ever more popular. Computational tools have not only revolutionized the design process and concept development in architecture and design, but also expanded our cultural, social, political, and aesthetic understanding of how we shape, experience, and navigate space.
Sat, 3.6.2023 4.30 pm5.30 pm
MAK – Museum of Applied Arts
The exhibition /imagine: A Journey into The New Virtual presents an overview of the many design strategies of “The New Virtual” and brings together exciting projects by international architects, designers, and artists that deal in different ways with the challenges and potentials of virtual space and the affiliated social, ecological, political, and infrastructural effects.
In four chapters—Speculative Narratives and Worldbuilding, Research Investigations, Dreamscapes, and AI and Algorithmic Variation—the exhibition features a diverse range of recent work, including a number of commissions, formulating new narratives, perspectives, and agencies in virtual space that may continue into physical reality.
/imagine: is the command that allows users to create their own architectural utopias with the software Midjourney. Based on a text prompt, an AI generates images that can be infinitely varied.

Language: The tour is held in German.
Tour fee: € 5 + admission to the museum
Meeting point: MAK Columned Main Hall 
Headphones: an audio system may be used for the tour. In the interest of sustainability, please provide your own (3.5 mm standard connector) headphones if possible. Alternatively, you can also buy headphones for € 1 at the Ticket Desk.
No registration required